Bad Form

punish it
for being so unruly
discipline it
if it won’t be quiet in the middle of the night
teach it
that a rule is a rule is a rule
cut it
when it doesn’t fit
hide it
for being so plain to look at
deny it
a home among the better forms
demonise it
as ‘the rotten apple that spoil it for the rest of us’
reprogramme it
into an appropriate and functional model
categorise it
so it knows where it belongs
publicise it
as something ‘extraordinary’ and ‘new’
sell it
at a suitable profit
repeat it
until the market has been saturated
kill it
if you really want it dead

Matt Hetherington

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